Monthly Archives: January 2008

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  Don’t Multitask, DO TAATIRS Instead

  Posted on January 28, 2008 by Kat French in managing attention

  I didn’t think this was all that big a deal, but friend Jonna has insisted that I must blog about it. I’m trying to quit multitasking. Instead, I’m trying something new to Get Things Done: DO-TAATIRS. It stands for “Do One Thing At A Time In Rapid Succession.” Basically, I’ve found that multitasking is often [...]

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  Content Strategy: How editorial calendars just might save my sanity

  Posted on January 25, 2008 by Kat French in story & craft

  Gather ’round, children, because today Auntie Kat is going to tell you a story. Once upon a time, there was a web copywriter who was living the dream, writing copy for an interactive agency. As the web changed, clients stopped asking for updates to their static site copy every few months, and started asking for [...]

  Post Tagged with content strategy, copywriting, editorial calendar
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  Don't Multitask; DO-TAATIRS instead

  Posted on January 23, 2008 by Kat French in Uncategorized

  I didn’t think this was all that big a deal, but friend Jonna has insisted that I must blog about it. I’m trying to quit multitasking. Instead, I’m trying something new to Get Things Done:  DO-TAATIRS.   It stands for “Do One Thing At A Time In Rapid Succession.” Basically, I’ve found that multitasking is often [...]

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  Learning to say no

  Posted on January 22, 2008 by Kat French in Uncategorized

  I have to tell someone “no” today. I’m not looking forward to it. What makes it worse, is that I know this is going to be the first in a long line of “nos” that I need to start delivering over the coming few weeks and months. I’m a compliant first-born daughter; everybody’s big sister/surrogate [...]

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  Compelling Copy: Tools for Developing Personas

  Posted on January 21, 2008 by Kat French in story & craft

  [Brief, pride-induced disclaimer: I swear by all that's holy, I really was planning on writing this before I saw last week's Whiteboard Friday.] Do you want to know why it was so important that I put that disclaimer up there? Why, in fact, I could not begin writing this post until I’d added it? The [...]

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  If Not Mixx, Whither Shall I Go?

  Posted on January 16, 2008 by Kat French in relationships

  (This is related to my earlier post expanding on the conversation about whether or not Mixx is a good fit for marketers.) I’ve been using Mixx for a while now. I tried Digg, and frankly, it didn’t go well (more on that in a later post). Mixx, frankly, appeals to me more as a social [...]

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